Case studies

Embedded GUI design & development success stories using Storyboard

  • Show All
maro Coffee

Maro Coffee Engineering

Embarking on a journey to redefine the coffee experience, Maro Coffee, an emerging manufacturer of coffee equipment, introduced its flagship product, Model 1, a portafilter machine (espresso machine). A prosumer product designed to reduce the frustration of brewing the perfect cup of coffee at home. The idea was simple – faster heat-up, reduced energy consumption, and a product designed from a user experience perspective – to create a product that provided less user frustration.

Crank AMETEK logo 1200x300

Global Wearables Company

One of our wearables manufacturing clients (anonymous by request) wanted to enter the competitive smartwatch market with a bang, delivering features on a low-power microcontroller (MCU) platform wrapped in a user experience (UX) that could compete with the top vendors.


Stages Cycling

Stages Cycling, a leading manufacturer of indoor bikes and cycling products, wanted to regain market share by modernizing their Dash cycling computer. By using Crank Storyboard and professional services, Stages was able to accelerate the design and development of the Stages Dash GPS cycling computer, which went on to massive success and was used by 2020 Tour de France winner, Tadej Pogačar and other members of UAE Team Emirates.


Ventec Life Systems

Ventec Life Systems, of Bothell, Washington, are manufacturers of the VOSCN critical care ventilator, the first and only Multi-Function Ventilator that integrates five separate devices (ventilator, oxygen concentrator, cough assist, suction and nebulizer) into one unified, portable respiratory system. The Ventec team has been a Crank Software customer since 2013, having selected Storyboard as its embedded GUI platform to create an easy-to-use touchscreen interface on the exterior of the VOSCN unit, and most recently used to add additional features in order to better meet the needs of frontline medical professionals fighting the COVID-19 pandemic.


Medical Technology Company

Global medical company saves $80K+ in embedded GUI development costs. Over the years, technological innovation has allowed the medical equipment sector to become a mission-critical part of the healthcare industry, delivering such benefits as lower operating costs and improved patient outcomes.

Alliance Laundry Systems logo

Alliance Laundry Systems

Alliance Laundry Systems is a world-class manufacturer of commercial laundry solutions for premium markets, including hospitality, healthcare, industrial, residential, and military. Alliance used Crank Storyboard and professional services to accelerate the design and development of their touchscreen products, and scale UX across several different brands.



With an increasing variety of interactive UI touch screens that adventurers love, exploring the world just got easier. This global market leader in branded solutions for mobile living, Dometic, chose Storyboard to deliver a prototype from scratch in just 3 months, 75% faster than previous projects, to create an award-winning product.


Parker Electronic Controls

Parker Electronic Controls delivers scalable, customizable, high-performance graphical displays with Storyboard. Parker Hannifin’s Electronic Controls Division designs and manufactures electronic controls for global manufacturers of agricultural and construction equipment, buses, trucks, and recreational vehicles.

Valid Manufacturing Primary-CMYK-PANTONE_TM

Valid Manufacturing Ltd.

A smooth process means a smoother ride. Valid chose Crank Storyboard to get customers' modern embedded GUI projects to market faster in the luxury motorhome segment. Development was cut by 50%, saving 700+ project hours.

aptera logo small

Aptera Motors

Capitalizing on a host of recent innovations, Aptera is changing the face of both the electrical vehicle (EV) market and personal transportation in general. By the end of 2020, they will bring to market the first electric automobile that boasts over 1,000 miles (1,600 km) of autonomous range.



The QNX CAR concept team, working with Storyboard assembled a stunning HMI going from HMI concept to deployment in just 8 weeks just goes to show how powerful and enabling a good HMI framework and system abstraction layer can work together.


AutoMeter Competition Instruments

Since 1957, AutoMeter has provided world-class premium gauges, instrumentation, and test equipment for the automotive, military, marine, and racing industries. Therefore, it came as no surprise when long-time customer NASCAR asked AutoMeter to develop a fully customizable LCD instrumentation system that would replace traditional instruments in the NASCAR cockpit.


Mississippi State UniversityEcoCAR 2

Tasked with the challenge to design and develop a stunning, media-rich user interface for the center stack of a Chevy Malibu for the EcoCAR 2 Competition, Mississippi State University turns to Crank Software for it's embedded user interface tools and expertise.



Anthem’s pre-amps, amplifiers, and audio/video receivers give you the most advanced tools available to easily connect, control, optimize and power all of your entertainment systems. Backed by over 20 years of home-grown, hands-on design and innovative audio engineering experience, Anthem products deliver one of the industry’s highest performance-to-value equations. 

Brands that trust us


Design more than a GUI

Re-define the experience your customers are having with your product by trying Storyboard to create your best embedded GUI.