About Crank Software

Our success is not only due to the quality of our work; it’s down to our approach and the way we treat our clients.


Our story

Crank Software started when co-founders Brian, Thomas, and Jason were tired of watching manufacturers rush to launch poor-quality embedded touchscreens on their smart, connected devices. The embedded GUI design and development process was a huge source of frustration, as teams of all sizes struggled to recreate the smartphone experience that customers expect today, all while delivering on time and budget. With 25+ years of industry expertise, they knew there had to be a better way to innovate — and the idea for Crank Software and Storyboard was born.

Over a decade later, Storyboard is now the #1 most referred embedded GUI design and development tool from leading semiconductor hardware partners. 

In 2021, Crank Software was acquired by AMETEK.

An award-winning platform

Storyboard, our flagship, cross-platform embedded GUI framework, makes it easy for designers to design without limits, and gives developers auto-generated code meaning they have more time to focus on business logic and optimizations.

Embedded product teams can now drastically reduce their development life cycle, resulting in faster time to market with less cost. Crank is trusted by thousands of customers, from the smallest of small to global companies, and has received many awards for its innovative embedded UI platform.


No coding skills needed

It's true. Designers can work in their design tools of choice and upload their files directly to Storyboard.

Time and money saver

Storyboard saves hours and hours of churn, development time, and iterations, saving your budget.

Commitment to success

From live chat and email support, to downloadable GUI demos and training, our experts will make sure your project is a success.

Worldwide recognition

From Most Innovative at Embedded World to Company of the Year, Crank is trusted across the globe.

Why embedded GUI teams choose Crank

Designed by our team of experienced engineers and designers, Storyboard provides a better way to create GUI experiences that wow consumers. Storyboard is different because it’s built exclusively for creating GUIs for embedded products.

From startups to Fortune 500 firms, we’ve worked with white goods, consumer, automotive, medical, and industrial companies to ensure embedded projects of all kinds are successful.

Read Success Stories ▸




Crank GUIs Launched








Cups of Coffee

Work hard, play hard

Crank Software works hard to create a culture that sustains a positive, inclusive environment and encourages crushing goals together while maintaining a healthy work-life balance. Want to get in on the #CrankLife fun and work for one of Canada's Top Employers?

View careers at Crank ▸


Our guiding principles



Leveraging our experiences, trusting in our abilities.



We find innovative and creative solutions to problems.



We listen with a real understanding of challenges our customers face.



Learning from failures makes a better final answer.



We do what is right, not what is easy.

In our past lives, prior to Crank, we worked in the embedded GUI space and noticed a crucial gap. More and more, there was a realization that existing software did not allow graphic designers and embedded systems engineers to work collaboratively together to accelerate projects forward.
Jason Clarke
Co-Founder, Crank Software

Partner with us

Join our Partner community of embedded problem-solvers: GUI designers, software developers and engineers, platform vendors, and distributors. Find a Crank partner to work with or see how you can become a part of the growing community.


Learn More