About Us | AMETEK Crank

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Our story

The traditional embedded GUI design and development process was a huge source of frustration for manufacturers, as teams of all sizes struggled to recreate the smartphone experience that customers expect today, all while delivering on time and budget. With over 25 years of industry expertise, we knew there had to be a better way to innovate — and the idea for our Storyboard product was born.

Storyboard is the #1 most referred embedded GUI design and development tool from leading semiconductor hardware partners.

An award-winning platform

Storyboard, our flagship, cross-platform embedded GUI framework, makes it easy for designers to design without limits, and gives developers auto-generated code meaning they have more time to focus on business logic and optimizations.

Embedded product teams can now drastically reduce their development life cycle, resulting in faster time to market with less cost. AMETEK Crank is trusted by thousands of customers, from the smallest of small to global companies, and has received many awards for its innovative embedded GUI platform.

No coding skills needed

It's true. Designers can work in their design tools of choice and upload their files directly to Storyboard.

Time and money saver

Storyboard saves hours and hours of churn, development time, and iterations, saving your budget.

Commitment to success

From live chat and email support, to downloadable GUI demos and training, our experts will make sure your project is a success.

Worldwide recognition

From Most Innovative at Embedded World to Company of the Year, Crank is trusted across the globe.

Why embedded GUI teams choose AMETEK Crank

Designed by our team of experienced engineers and designers, Storyboard provides a better way to create GUI experiences that wow consumers. Storyboard is different because it’s built exclusively for creating GUIs for embedded products.

From startups to Fortune 500 firms, we’ve worked with white goods, consumer, automotive, medical, and industrial companies to ensure embedded projects of all kinds are successful.

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Work hard, play hard

Crank Software works hard to create a culture that sustains a positive, inclusive environment and encourages crushing goals together while maintaining a healthy work-life balance. Want to get in on the #CrankLife fun and work for one of Canada's Top Employers?

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