Accelerating the Development of Tomorrow's Embedded GUI Experiences

Embedded graphical user interface development tools and services for building exceptional user experiences

Free Trial   Discover Products


Unleash the potential of your embedded GUI development

In today's competitive market, having an embedded GUI that looks great and performs exceptionally can be the difference between being noticed or being left behind.

At Crank, we take pride in helping our customers achieve their embedded UI/UX vision.

Discover why our customers love working with us and trust using Storyboard to unleash the full potential of their product's GUI experiences.


Why embedded GUI development teams choose Crank

Our team of embedded GUI experts created Storyboard, our embedded GUI development tool, with the simple goal of making the development of rich, engaging GUI applications more efficient for embedded product teams.

With its parallel development architecture, Crank and Storyboard have earned the trust of major household brands across different industries, as their go-to tool for creating exceptional UI applications (that often win UI/UX design awards).


With Storyboard your embedded project can benefit from:

Accelerated embedded GUI development

Hardware selection still up in the air? No sweat.

Keep your project on track by designing and refining your embedded GUI on time, with peace of mind that it will work on the final hardware using our pre-built runtime engines.

Faster iterations = Faster to market

Revamp the design of your UI anytime, without disrupting progress already made.

Storyboard's Rapid Design Import and Iteration Technology, enables you to design, redesign, and validate GUI applications at a far superior pace.

Future-proof and reusable GUI applications

With Storyboard creating embedded GUIs for one product is just the beginning.

Embedded GUIs can be seamlessly repurposed and redeployed to other hardware or products, making your development process more efficient than ever before.

Here's how we can help.

From concept to completion, we're here to help you address your embedded GUI development needs throughout the entire embedded UI application design and development cycle.

Embedded GUI Development Software

Storyboard streamlines the embedded design and development process, allowing you to create stunning UIs from scratch or import files directly from your favorite design tools, such as Photoshop, Illustrator, Figma, or Sketch.

By taking care of the UI/UX layout, developers can concentrate on code optimization, resulting in faster prototyping and fine-tuning on the target device.

Home page sub banner_1

Embedded GUI Testing Framework

We want your embedded GUI to define your brand, win you awards, and exceed customer expectations. 

Let Storyboard and Validator streamline and automate your testing process so that you can catch issues early and ensure that your GUI functions as intended.

Home page sub banner_2

Professional Services for Embedded GUI Development

Do you have the vision but lack the necessary resources?

Our team of embedded GUI experts are here to provide assistance with everything from design to development and everything in between. When you need additional Storyboard expertise for your project, we can help you get to market up to 50% faster and more cost-effectively than if you were to hire FTE or external consultants.

Let us help you bring your vision to life.

aptera logo small lowres
"I definitely would say [Crank AMETEK] exceeded our expectations. They were nailing it every time with the GUI. In parallel, they were already implementing those assets as the GUI designs iteration—which kind of caught me off guard. They were a lot further ahead in the process than we were."
Brian Gallagher
Team lead HMI development, Aptera
zeppbrand logo
"Using Storyboard allowed us to create a fashionable graphical interface while optimizing power and memory budgets, among other efficiencies. The result is a hyper-modern user experience and longer battery life, empowering consumers to live smarter in different scenarios."
Meihui Fan
CTO, Zepp Health
Ventec Life Systems logo
"We’re constantly innovating, and Storyboard lets us tweak the graphics and optimize the animations with great ease, with minimal impact on our product development cycles. In fact, our users often comment on how much they like the touch screen interface and how quick and easy it is to set up."
Michael Holmes
Senior Software Engineer, Ventec Life Systems
Alliance Laundry Systems logo lowres
"The nice thing about Storyboard was its platform independence, and the ability to run GUI applications on almost anything from Linux to bare metal. We wanted to move fast and needed the option to scale to any hardware in a cost-effective way, so we chose Crank AMETEK pretty quickly.”
Jeff Hochtritt
Manager of Global Electrical and Electronic Engineering, Alliance

Choose Your Industry:

White goods icon

Appliances & White Goods  ▸

Stay on top of the rapidly evolving smart appliance and white goods market. From the kitchen to the laundry room, develop products that make day-to-day life tasks a little less mundane, and a lot more beautiful.

Read more ▸
Smartwatch icon


Target the fast-growing wearables and smartwatch markets with high-quality UX that meets strict power and resource constraints to deliver apps, connectivity, and services as close to the consumer as possible.

Read more ▸
Smart Home icon

Smart Home & IoT ▸

The future looks bright for smart home technology and touchscreens. From lighting to temperature control, to keeping our families safe, create interfaces that families interact with daily. 

Read more ▸


Commercial & Industrial ▸

As industrial devices get more advanced, a great UI becomes more crucial for success. A Storyboard GUI ensures you can seamlessly integrate and scale hardware.

Read more ▸

medical icon

Medical ▸

Medical applications require interfaces that are intuitive, reliable, and easy-to-use. Storyboard's unique workflow allows your team to focus on the details that matter most.

Read more ▸

automotive icon

Automotive ▸

From fine-tuned digital instrument clusters to engaging infotainment screens to next-gen HMI displays, Storyboard enables you to drive excellence in automotive design. 

Read more ▸

Wide Hardware & OS Support

From MPUs to MCUs, Crank’s GUI development tools help embedded teams create exceptional GUI experiences for a broad choice of manufacturers.

Our team of GUI experts have worked closely with manufacturers to create pre-built runtime engines that are optimized to take full advantage of the unique characteristics and capabilities each platform offers.