Embedded GUI design & HMI tools for the automotive industry

Build the next-generation of embedded GUIs for smart devices.

Industry LeadING BRANDS THAT Trust Us!



Create the thrilling driving experiences your customers desire

To keep up with rapidly evolving consumer demands, Tier 1 and OEM manufacturers recognize the need to deliver innovative digital instrument clusters, driver information displays, and in-vehicle infotainment systems. Of all HMI tools, Storyboard is the only platform that brings designers and developers together, treating them as equals to design rich, intuitive in-vehicle experiences without sacrificing resources or performance.

automotive hmi ui design
pencil and ruler

Import graphics or PSD files directly with layers and names preserved


Add animation to objects easily with built-in animation timeline

hand pointer

Insert behavior into graphics easily without having to write code


Deliver rich 3D graphics 


IEC 61508 / ISO 26262 guidance available upon request

Try Storyboard For Automotive 


Aptera motors - exterior of efficient vehicle



Racing towards a sustainable transportation future

Aptera’s founders, Chris Anthony and Steve Fambro, pursued an aggressive schedule to bring their first vehicle to market in less than one year. Their search for a partner led to Crank Software and Storyboard, resulting in a massively-successful vehicle launch.

Read the case study ▸


Aptera motors - exterior of efficient vehicle



Storyboard in the Bentley Technology Concept Car

QNX and Crank Software rallied together to deliver a technology concept car with the first digital light projection HMI - just in time for the Consumer Electronics Show.

Read the case study ▸


Prove you’re at the cutting-edge of automotive technology with our HMI tools

Whether you’re deploying the most innovative digital display for the next concept car at CES, or looking for an advanced driver information display, Storyboard, our unique take on HMI tools for automotive, will help your user experience designers and embedded software engineers work together to see their vision come to high-performance reality.

Faster development cycles

Have your automotive GUI working in no time and see exactly what will be seen in the final product, validate and start making changes earlier.

Extremely performant

Build an embedded graphics framework that demonstrates the superior touch screen user experience you are looking to deliver.

Scale up or down

Create applications for anything from the highest performance devices down to the lowest MCUs.


Touch and try our automotive eCockpit on your NXP i.MX8

Check out this interactive series of screens for the next generation car cockpit running on the NXP i.MX8. Then, download our ready-to-run automotive GUI demo images onto your own NXP hardware and try it for yourself.

Download demo images ▸


Storyboard-created LCD displays in the NASCAR cockpit

When NASCAR asked the global leader of premium gauges, instrumentation and test equipment, to develop a fully customizable LCD instrumentation system for the NASCAR cockpit, Auto Meter jumped at the chance to use Storyboard.

Read success story ▸

During the ordinary design process there is usually a lot of churn, but because of Crank’s tool, the churn has been reduced significantly. Crank Software allows us to take a Photoshop file into a live design in a very short period of time.
True Nguyen
User Experience Designer, QNX Software Systems

Build the digital car interior 
that makes a car lover swoon

Try Storyboard and create your best automotive GUI.