Solutions for white goods & smart appliance GUI products

Build sophisticated user experiences that combine features, efficiency, and connectivity


Smart appliance UX that consumers crave

The team at General Electric Appliances use the Storyboard embedded GUI framework and Crank's Professional Services team to deliver richer user experiences (UX) and improved hardware performance for their award-winning smart kitchen appliances.


Create better appliance GUIs for touchscreens by connecting designers and developers together

Whether modernizing existing features or upgrading to IoT connectivity, gesture interactions, and advanced personalization, manufacturers of smart appliance and white goods products need to deliver sophisticated user experiences that are visually stunning and reliably efficient on low-power hardware.

Our Storyboard embedded GUI development framework brings designers and developers together, treating them as equals to create, develop, and validate rich, intuitive smart appliance GUI experiences without sacrificing battery life or performance on microcontroller (MCU) platforms.

Kitchen oven controls

Import directly from Photoshop and Sketch, with layers, order, and names 

Achieve smooth animations and transitions on resource-constrained MCU hardware

Manage design iterations seamlessly with Storyboard's Rapid Design Import and Iteration Technology


Select the best OS to optimize the touchscreen experience of your appliance and white good


Enforce clean architectural separation between GUI and application

Try Storyboard for smart appliances & white goods

See a washing machine GUI in action

Watch how responsive this highly visual washing machine demo runs on NXP i.MX 6ULL hardware. To try this for yourself, click to download the demo image for your own board:

Download demo images


Top smart appliance trends

The kitchen is becoming one of the tech scene’s fastest-growing spaces, as consumer's demand more capabilities out of their appliances. Learn about the top 3 embedded GUI trends from the Smart Kitchen Summit:

Read blog ▸

3-hottest-trends-Smart-Kitchen-Summit 2019-1

Turn your UX concepts & designs into market-winning home appliances

Storyboard consists of tools and capabilities for smart appliance and white goods GUI designers and developers that enable a smooth, continual workflow while they design and validate simultaneously. Using a WYSIWYG environment, Storyboard makes it easy to follow UX best practices for today's MCU devices and touchscreens. Core functions can be added with a mouse click (removing the need to manually code) and the final product validated, tweaked, and optimized in real-time resulting in high-performing GUI applications tailor-made for the embedded device.

Faster cycles, faster

When smart appliance and white goods UX designers and embedded developers use Storyboard’s Rapid Design Import and Iteration Technology, teams are able to create and validate products at a far superior pace.

IoT devices

GUIs created in Storyboard are implemented, validated, tweaked, and continually optimized for the embedded device from the get-go, ensuring maximum power efficiency and performance.

Save money

Reduce your BOM by minimizing your software's footprint, as well as memory and power draw without sacrificing performance!

When we build our next product, we will be using AMETEK Crank - without hesitation. They provided the best 3rd party development team I've ever worked with.
Rishi Siravuri
Chief Engineer, Electronics, Emerson Thermostats

Build sophisticated user experiences that consumers love

Try Storyboard for smart appliances & white goods