Solutions for white goods & smart appliance GUI products

Build sophisticated user experiences that combine features, efficiency, and connectivity

Hardware partners that trust us

Smart appliance UX that consumers crave

The team at General Electric Appliances use the Storyboard embedded GUI framework and AMETEK Crank's Professional Services team to deliver richer user experiences (UX) and improved hardware performance for their award-winning smart kitchen appliances.


Create better appliance GUIs for touchscreens by connecting designers and developers together

Whether modernizing existing features or upgrading to IoT connectivity, gesture interactions, and advanced personalization, manufacturers of smart appliance and white goods products need to deliver sophisticated user experiences that are visually stunning and reliably efficient on low-power hardware.

Our Storyboard embedded GUI development framework brings designers and developers together, treating them as equals to create, develop, and validate rich, intuitive smart appliance GUI experiences without sacrificing battery life or performance on microcontroller (MCU) platforms.

Kitchen oven controls

Import directly from Photoshop and Sketch, with layers, order, and names 

Achieve smooth animations and transitions on resource-constrained MCU hardware

Manage design iterations seamlessly with Storyboard's Rapid Design Import and Iteration Technology


Select the best OS to optimize the touchscreen experience of your appliance and white good


Enforce clean architectural separation between GUI and application

Try Storyboard for smart appliances & white goods

When we build our next product, we will be using AMETEK Crank - without hesitation. They provided the best 3rd party development team I've ever worked with.
Rishi Siravuri
Chief Engineer, Electronics, Emerson Thermostats

Top smart appliance trends

The kitchen is becoming one of the tech scene’s fastest-growing spaces, as consumer's demand more capabilities out of their appliances. Learn about the top 3 embedded GUI trends from the Smart Kitchen Summit:

Read blog ▸

3-hottest-trends-Smart-Kitchen-Summit 2019-1

Build a killer embedded UI

Download this guide to creating high-volume, high-margin goods on MCUs with fancy UIs. This e-book looks at this next wave in product design, the challenges that come from creating devices that are at once sexy and cheap, and ways to turn your low-end products into ROI superstars.

Get e-book ▸


Other resources

Storyboard for innovative home automation GUIs ▸

A walkthrough of a home automation demo using AMETEK Crank's Storyboard and real hardware, including controls for lighting, heating and cooling, and home security.

Read blog ▸

Creating the IoT devices of tomorrow ▸

Understand the integration of graphics hardware onto real-time processors, and the advantages they have over pure software rendering including power consumption, CPU utilization, and frame rates.

Watch webinar ▸

The need for screen: Innovation in embedded GUI development ▸

Since the first internet-enabled smart fridge, there are many reasons why consumers regard an appliance with a screen as having greater value. Here's why home appliance and white goods manufacturers should pay attention.

Read blog ▸

Turn your UX concepts & designs into market-winning home appliances

Storyboard consists of tools and capabilities for smart appliance and white goods GUI designers and developers that enable a smooth, continual workflow while they design and validate simultaneously. Using a WYSIWYG environment, Storyboard makes it easy to follow UX best practices for today's MCU devices and touchscreens. Core functions can be added with a mouse click (removing the need to manually code) and the final product validated, tweaked, and optimized in real-time resulting in high-performing GUI applications tailor-made for the embedded device.

From coffee machine UI designs and washing machine controls, to smart thermostats and ovens, Storyboard helps you create better UI to elevate the user experience and increase your product adoption. 

Faster cycles, faster

When smart appliance and white goods UX designers and embedded developers use Storyboard’s Rapid Design Import and Iteration Technology, teams are able to create and validate products at a far superior pace.

IoT devices

GUIs created in Storyboard are implemented, validated, tweaked, and continually optimized for the embedded device from the get-go, ensuring maximum power efficiency and performance.

Save money

Reduce your BOM by minimizing your software's footprint, as well as memory and power draw without sacrificing performance!

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Build sophisticated user experiences that consumers love

Try Storyboard for smart appliances & white goods