With an increasing variety of interactive UI touch screens that adventurers love, exploring the world just got easier. For our manufacturing client, entering a new product market meant tackling competitive opportunities with an edge up in order to grow their movement for mobile living. After evaluating multiple embedded UI software options, our client chose Storyboard as their embedded UI development tool of choice, because of its natural, easy-to-use interface, collaborative workflow, and speed-to-execution functionality.
The 8000+ people working at the innovative manufacturer are passionate. From cooking to taking care of hygiene to keeping temperature comfortable, they work together to make mobile living easy for adventurers worldwide. RVers, boaters, truckers, campers, and outdoorsy people of all kinds can benefit from their products.
Our manufacturing client wanted an embedded UI partner that didn’t give their software away for free and had the proof to stick around for a long time. The process? The team evaluated Crank Software’s Storyboard and alternative solutions on the same dev kit. Their criteria for choosing a UI development tool included software that was configurable and easy to use, with architecture that the team could continuously build upon - since they didn’t have a ton of resources at their disposal.
After evaluating several major vendors, our manufacturing client chose Storyboard as their embedded UI software platform of choice. The alternatives were pricier and unable to support all hardware possibilities (RT1050).
The engineering team was able to jump in and work with Crank Software’s Storyboard easily due to the intuitive interface and scripting ability, which was unique among competitive alternatives. “Storyboard's own UI is very intuitive, and the fact I could write with Lua scripting really sealed the deal for us. It felt natural and wasn't available with the alternatives.” says the Lead Engineer on the project. “Because of the quick adoption and flexibility of Storyboard, our team was able to bring our UI development back in-house and save significantly on outsourcing costs.”
Storyboard was the tool of choice for 3 main reasons:
1. Easy-to-use software for UI development
2. Hardware and OS platform-agnostic
3. Supportive team and product that embraced innovation
Adding product features made easy.
The manufacturing company picked Crank Software in late fall for an early spring project deadline. While the engineering team was figuring out the hardware platform and application, their designers were able to play around with Storyboard’s flexibility to begin editing UI graphics and animations for their GUI touch screen product. "Our designers' outputs go directly into Storyboard as inputs. Being able to re-import our updated design files and update the layout of the UI while maintaining the existing functionality has been an incredible timesaver," said the Chief Engineer of Innovation. Since adding features became easy, the team was able to add product functionality they didn’t think was possible due to strict timelines.
Staying on top of competition with an innovative product.
Released at their biggest event, the team won first place for their newest product offering.
With Storyboard, the engineering and design teams were able to get up and running fast and used their prototype to make informed decisions based on feedback. Storyboard’s simulator became useful for rapid validation, and then injecting events through defining and testing with the IO Connector, allowing the team to go through iterations to continually validate their functionality, features and overall design.
The engineering team continued to evolve the back-end of the application while the designers worked on design iterations. “New market opportunities have opened up for us as a result of being able to add functionality and innovate faster with Storyboard,” said the Chief Engineer of Innovation. With Storyboard powering their embedded UI design and development, they were able to deliver UI prototypes to their end customers in order for them to see what the UI was shaping out to look like - before the hardware was even chosen.
“New market opportunities have opened up for us as a result of being able to add functionality and innovate faster with Storyboard.” - Chief Engineer of Innovation
The Chief Engineer of Innovation and the rest of his team on the project were able to deliver a brand new product in a matter of 3 months with Crank Software. "Coming in as Chief Engineer of Innovation, the company thought they needed new ideas but what they really needed was better implementation, and Crank helped us do that.” Before using Storyboard, the team didn’t focus as much on features and functions that set them apart. Customer-centric, they are now starting to work with end customers, valuing feedback and focus on what end customers need in their products - including once the product has gone to market.
“Storyboard really helped us ramp up in a very short timeframe. We were able to create the prototype and get feedback from global customers within two months, and have the initial product ready in just three months. We hit all of our dates because of Crank.” - IoT Product Manager
As our manufacturing client continues to invest in touch screen features more and more thanks to time savings, (example: when there’s a UI touch screen on an air conditioner), they will be using this feedback as a key differentiator between competitors in the industry. "Crank allowed us not to worry about the costs or time we would have otherwise incurred when dealing with rounds of design feedback. Instead, we’ve been able to focus on delivering a feature-rich user experience for our customers," said the Chief Engineer of Innovation.
“Crank allowed us not to worry about the costs or time we would have otherwise incurred when dealing with rounds of design feedback. Instead, we've been able to focus on delivering a feature-rich user experience for our customers.” - Chief Engineer of Innovation