About Crank

We help embedded teams design, build, and deliver high performance graphical user interfaces faster and with confidence.


Crank, part of AMETEK, builds embedded GUI software and services that bridge the gap between design and engineering.

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Come As You Are. Do Your Best Work.

Crank is built on trust, curiosity, and collaboration. We believe great ideas come from diverse perspectives, and we value what you’re capable of, not where you come from. Our culture encourages learning, ownership, and thoughtful problem‑solving while maintaining a healthy balance between work and life.

Trusted by Teams Building Embedded Products

See how organizations across industries use Storyboard to modernize embedded user interfaces, improve performance, and accelerate product development.

What We Do

We help embedded teams create high performance graphical user interfaces with faster workflows, reliable testing, and scalable deployment.

Accelerated Embedded GUI Development

Designers and developers work in parallel using a decoupled UI and code architecture to speed delivery.

Rapid GUI Design & Iteration

Import assets or full design files and update GUIs at any stage without rework or delays.

Automated Testing & Performance Optimization

Automate GUI testing and optimize performance early to reduce issues and ensure reliable runtime behavior

Reusable & Scalable Embedded HMIs

Build reusable HMI components and deploy them across platforms using optimized runtimes.

Industries We Support 

Crank solutions are used across industries where performance, reliability, and user experience are critical. From resource constrained devices to complex systems, we help teams deliver production ready graphical user interfaces that work on real hardware and scale across product lines.

Products Built For Embedded GUIs

Crank products support the full embedded GUI workflow, from design and development to testing and deployment.

Crank At A Glance

A snapshot of the people, reach, and impact behind Crank and the products we build.

40+
Crank Team Members

A global team of designers, engineers, and embedded GUI experts.

600,000,000+
Embedded GUIs Deployed

High performance embedded GUIs delivered across millions of devices worldwide.

150+
Countries Reached 

Crank solutions used by teams across markets around the world.

40+
Technology Partners

A strong ecosystem of silicon and technology partners supporting our platform.

550+
Customers Worldwide 

Trusted by embedded teams across industries and applications.
 

27,000+ 
Cups Of Coffee Consumed 

Fueling innovation, collaboration, and late night problem-solving.
 

Industrial HMI screen interface with embedded GUI in a professional support environment, representing customer assistance and contact point.

Talk to an Embedded GUI Expert

Speak with our team to explore how Storyboard can support your embedded GUI goals.

Typing on a laptop for an industry blog about embedded GUI and HMI screen development.

Be in the Know

Stay up to date on cutting-edge technology and innovations in the embedded GUI design company and industry.