Embedded GUI Design and Development Tool
Download Embedded GUI Development Demos
Embedded GUI Design and Development Tool

Job Post:

Digital Marketing Specialist

Crank Software – Ottawa, ON


Seniority Level: Medium
Industry: Software
Employment Type: Full-time
Job Function: Marketing
Location: Ottawa, Canada

Job Post: Digital Marketing Specialist

Crank Software is looking for an energetic, driven, and fun Digital Marketing Specialist to champion the creation of our digital marketing program. The role will be focused on developing and scaling Crank's digital customer journey, devising and creating digital marketing programs that generate quality leads and nurture them through to conversion.  Using appropriate messages you'll champion customer-experience focused design, experimentation and constant improvement to attract and nurture with content, campaigns and collateral that supports the growth our software and services business.

The right candidate for this position will be a digital marketing guru that is data-driven, savvy with marketing technology, has excellent writing skills, and has a desire to excel at every step of the way. The Demand Generation Specialist will leverage multiple channels to champion digital campaigns for both inbound and outbound including SEO, email marketing, web, social, digital advertising, PPC and ABM.


Key Responsibilities:

  • Champion Crank's demand generation and digital marketing programs
  • Manage website, marketing automation and analytics stack (Hubspot, CRM, Google Analytics, Search Console and Tag Manager, and SEM Rush)
  • Manage and execute upon SEO strategy
  • Build email nurture programs and create blog content to support SEO strategy
  • Determine SEO content gaps and collaborate with content marketing to produce new content
  • Analyze and evaluate the effectiveness of digital marketing tactics, including methods, costs, and results, and maintain analytics dashboard
  • Develop quarterly multi-channel plans that ensure we hit revenue growth goals
  • Track and report upon marketing contribution and program goals


  • Post-secondary degree in Commerce, Marketing, or other related discipline and/or diploma in Digital Marketing or equivalent
  • At least 5 years of experience in marketing and lead acquisition 
  • Has had hands-on experience using HubSpot or another martech solution such as Marketo, Pardot, Leadpages or other
  • Proven content marketing expertise, specifically in leveraging content to engage at different stages in the buyer’s journey 
  • Have recent analytics experience, including creation of custom reports with specific views for digital and demand generation campaigns, and other marketing KPIs
  • Experience in B2B marketing of products to organizations
  • Effective oral and written communication skills


Nice to haves:

  • SEO experience (SEM Rush, Moz, etc)
  • Google Analytics, Tag Manager and Search console mangement and reporting experience

Why Crank?

Well, ask Crank’s employees! They were recently ranked as one of Ottawa’s top 10 employers at the 2018 Employee’s Choice Awards.



Perks of working at Crank

  • Competitive compensation plan including a comprehensive benefits program
  • Annual health and wellness allowance
  • Continuous professional development allowance
  • Brand new innovative workspace
  • Work-life balance
  • Fun social atmosphere

Interested? Send your resume to careers@cranksoftware.com and reference "Demand Generation Specialist" in the subject line.



If you're interested in what we make, try out our tool. Download a free 30 day trial.