Accelerating tomorrow's embedded GUI experiences.

Embedded graphical user interface framework for building rich experiences with long battery life.


GUIs with long battery life and smart UX. 

Crank Software, an AMETEK company, is so much more than just an embedded graphics company.

StoryboardTM, our award-winning embedded GUI development framework, in addition to our services team are the extended arms of UX-led embedded teams around the globe.

From Red Dot UI Design award-winning automotive companies, to innovative, small device manufacturers, many industries rely on Crank to accelerate their development time, get to market faster, and deliver a CX that excels again and again.

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Best Embedded Software 2020

With our innovative rendering technology, Storyboard was recognized as Most Innovative Software at Embedded World.

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Best In Show - Embedded World

Storyboard won Best In Show - Embedded World 2020, for reducing resource costs while maximizing GUI reusability.


Innovation Award

We were honored the John Deere Innovation Award for bringing high-performing GUI experiences to market.


Company of the Year

We celebrated our award-winning product and trust our embedded partners with the Company of the Year award.

Design freedom with state of art performance.

Customers love to work with Crank because they know Storyboard will help them create aspirational GUI experiences, even on limited microcontroller based hardware. Discover why Crank Software has become the trusted embedded GUI framework across the wearables, industrial, healthcare, smart home, and appliances industries.


Wide hardware support

From MPUs to MCUs, and across all OS, Crank’s platform helps embedded teams create sleek high fidelity graphics more efficiently. Because of Storyboard's unique architecture, runtimes are optimized for custom hardware, so performance is always optimal.


Import design files and optimize without code

Storyboard was built to make the embedded design and development process easier. Easily import Photoshop, Illustrator or Sketch design files and animate with familiar tools. Meanwhile, developers can focus on code optimization, for faster prototyping and fine-tuning on the target device.

What makes us different
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Get to market faster with our developers

From design to development and everything in between, our professional services team are there to help augment your team when required, or bring additional Storyboard expertise to your project, to help you get to market up to 50% faster and more cost-effectively than hiring FTE or external consultants.

Our Professional Services
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Get started quickly

We want your embedded GUI to define your brand, to win you awards and exceed customer expectations. Download a free trial and then follow our step-by-step video tutorial to create a sample GUI to flash to your evaluation hardware.

Tutorials Demos
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When we build our next product, we will be using Crank Software - without hesitation. They provided the best 3rd party development team I've ever worked with. They delivered on their promises, and ensured our product launched on time.
Rishi Siravuri
Chief Engineer, Emerson Thermostat
With Crank Software’s help, we were able to get up and running within a few days, have fully functional prototype units available within a few months, and have a product ready to launch in record time.
Rocko McCombs
Autometer Products, Electrical Engineer