Management Team



Crank exists because of our founder's recognition of a UI design and development problem that they made their mission to solve. They lived and breathed the pain of designing and creating UIs in embedded teams at QNX and knew there was a better way. Today, we are the secret sauce that helps our customers build and deliver the best customer experience possible when it comes to embedded GUI touch screen design and development


Brian Edmond

VICE-PRESIDENT and business unit manager, co-founder

Brian has over 20 years of embedded software experience focused in the area of embedded graphics. Holding a clear understanding of the gap that existed between graphic designers and embedded systems engineers, and with a clear vision of how to bridge that gap, Brian co-founded Crank Software in 2007.

Brian has a strong analytical ability to quickly synthesize customer requirements. He has been key in helping many consumer electronics and automotive customers deliver high-end UIs for their products.

Prior to Crank Software, Brian was the Leader of the Graphics Development Group at QNX Software Systems. He helped with architecture, contributed to the embedded windowing system, and co-architected QNX's Advanced Graphics Technologies.

Brian holds an Electrical Engineering degree from the Technical University of Nova Scotia.



Thomas Fletcher

Director of Research & Development, co-founder

Thomas has worked in the field of real-time and embedded software development for more than 20 years and is a frequent presenter at industry conferences. He is a technical subject matter expert and thought leader on Embedded System Architecture and Design, Real-time Performance Analysis, Power Management, and High Availability.

Prior to Crank Software, Thomas directed QNX Software Systems' Tools Development Team. He was the Lead Architect for Multimedia, Team Leader of Core OS and regularly engaged with sales and marketing.

Thomas is an active participant within the Eclipse Community (which happens to also be what Storyboard is built on)!. He was a committer with the C/C++ Development Tools (CDT) project and represented QNX on the Eclipse Architecture and Multicore Association review boards.

Thomas holds a Master of Computer Engineering from Carleton University and a Bachelor of Electrical Engineering from the University of Victoria.


Jason Clarke

director of sales, co-founder

Jason has over 20 years of experience in the embedded field working in all areas from development to sales to marketing. A seasoned speaker, Jason lectures and delivers keynotes at industry forums around the globe.

Prior to Crank Software, Jason was a Senior Field Application Engineer at QNX Software Systems. In his position, Jason provided onsite consulting services, including system debugging and design review, to original equipment manufacturers (OEM) developing consumer electronics, automotive infotainment devices, industrial devices, medical instruments, and networking/telecommunications infrastructure.

Jason is a graduate of the Computer and Engineering Technology program at St. Lawrence College.


Alecia O'Brien

director of MARKETING 

Bringing over two decades of digital  and product marketing leadership and high growth technology experience to the team, Alecia sets Crank's global marketing strategy to drive awareness and demand for Crank products and services.

Prior to her current executive role, Alecia built the global marketing team at Crank and oversaw global communications during the company's acquisition to AMETEK. Before joining Crank, Alecia was a Product Marketing Manager at Mitel and Halogen Software, and Director of Marketing at dna13.

She holds a BA/BSc, and Masters in Marketing from Monash University, Australia, and thrives on helping women advance their careers in technology.

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