Management Team

Meet the minds leading the Crank Software team

Crank™ Software is an innovator in embedded user (UI) interface solutions. Our products and services enable the forward-thinking R&D team to gain competitive advantage by way of a streamlined development lifecycle that accelerates time to market, achieves a higher ROI, achieves a lower TCO—and delivers a superior user experience (UX).

Brian Edmond, President

Brian has close to 15 years of embedded software experience focused in the area of embedded graphics. Holding a clear understanding of the gap that existed between graphic designers and embedded systems engineers, and with a clear vision of how to bridge that gap, Brian co-founded Crank Software in 2007.

Brian has a strong analytical ability to quickly synthesize customer requirements. He has been key in helping many consumer electronics and automotive customers deliver high end UIs for their products. Prior to Crank Software, Brian was the Leader of the Graphics Development Group at QNX Software Systems. He helped with architecture, contributed to the embedded windowing system, and co-architected QNX's Advanced Graphics Technologies.

Brian holds an Electrical Engineering degree from the Technical University of Nova Scotia.

Thomas Fletcher, Vice President of Research & Development

Thomas has worked in the field of real-time and embedded software development for more than 10 years and is a frequent presenter at industry conferences. He is a technical subject matter expert and thought leader on Embedded System Architecture and Design, Real-time Performance Analysis, Power Management, and High Availability.

Prior to Crank Software, Thomas directed QNX Software Systems' Tools Development Team. He was the Lead Architect for Multimedia, Team Leader of Core OS and regularly engaged with sales and marketing as a result of his ability to bridge technology and customer needs.

Thomas is an active participant within the Eclipse Community. He was a committer with the C/C++ Development Tools (CDT) project and represented QNX on the Eclipse Architecture and the Multicore Association review boards.

Thomas holds a Master of Computer Engineering from Carleton University focusing on instrumentation and performance analysis of embedded systems, and a Bachelor of Electrical Engineering from the University of Victoria.

Jason Clarke, Vice President of Sales & Marketing

Jason has 10 years of experience in the embedded field working in all areas from development to sales to marketing. A seasoned speaker, Jason lectures and delivers keynotes at industry forums around the globe.

Prior to Crank Software, Jason was a Senior Field Application Engineer at QNX Software Systems. In his position, Jason provided onsite consulting services, including system debugging and design review, to original equipment manufacturers (OEM) developing consumer electronics, automotive infotainment devices, industrial devices, medical instruments, and networking/telecommunications infrastructure.

Jason is a graduate of the Computer and Engineering Technology program at St. Lawrence College.


Where would you like to go next? Here's a couple suggestions. 

Read about Crank Storyboard Suite, the product that is bridging the gap between UI design and embedded systems.

Read about embedded development, the expert services that ensure you deliver a superior customer experience while hitting your market window.

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